From the moment we started chatting, it felt less like a production and more like hanging out with an old friend, swapping stories about the wild journey of being a creative human. Dana and I connected over something we both know deeply: we don’t fit in a box. We’re not just one thing. We’re artists, storytellers, coaches, dreamers, makers…

If you’re still on the fence about video content, here’s your sign: It’s no longer optional. In 2025, video is the most powerful tool brands have to capture attention, build trust, and actually connect with their audience. And no, I’m not talking about throwing together a random reel once a month and calling it a strategy. I’m talking about intentional, well-crafted video that tells a story, makes people feel something, and leaves an impact.

Marketing is no longer just about selling a product—it’s about making people feel something. Emotionally-driven video content doesn’t just capture attention; it creates connections, builds trust, and keeps your brand top of mind. In 2025, consumers are more selective than ever. They’re tuning out salesy, generic messaging and engaging with brands that resonate on a deeper level. Here’s why tapping into emotion through video is the secret to content that actually works.